Wednesday, 2 March 2011

Solutions That Aren't

The little one-woman cafe in the local garden centre has a menu behind the counter, entitled "Breakfast Solutions".


Solutions. As if they're solving a complex problem. It's bacon, sausage and egg, not world hunger.

Why not "Breakfast Options"? "Breakfast Choices"?

Or even just "Breakfasts"?

The problem is the bleed of marketing non-speak into everyday life. Horrid.

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