I was rummaging around in a friend's fridge today (we e-mentalists are a curious bunch) and I spotted the packet of Organic Herb salad leaves from Tesco, which proudly proclaims that they are "Unwashed" and advises "Wash before use".
This is a complete turnaround from those salad bags that are "washed and ready to eat".
We've come full circle; what was previously seen as a selling point ("washed and ready to eat") is no longer regarded as such. In fact, the complete opposite is the key selling point of the message ("unwashed").
More interesting is what we're doing eating salad leaves on the 8th March.